The basics of Organic Traffic for your Personal Brand
Traffic is the lifeline of any business. If any Personal Brand will succeed or sustain competition, it needs regular traffic that will convert into loyal customers. Different sources of traffic are available to any business – paid and unpaid traffic. Both types of traffic provide results but at different rates and levels. Regardless, this article focuses on unpaid traffic, also known as organic traffic. It is essential your tribe keeps getting organic traffic to build your community.
What is Organic Traffic?
Without beating about the bush, organic traffic refers to visitors that come to your website through the unpaid search results from the search engines. Organic traffic is free, and it comes as a result of ranking on search engines such as Google, Bing, or Yahoo. These visitors are not driven or directed to your website by other websites other than the search engines.
The Concept of SEO
The issue of organic traffic brings us to another concept called Search Engine Optimization (SEO). If you rely on organic traffic to run your business, you must position your website strategically to increase the quantity and quality of traffic (visitors) that come to your website through the search engines.
One of the ways to increase the organic traffic to your website is to publish high-quality, keyword-optimized, and relevant content on your website regularly. This is one of the means of attracting new visitors that can later become customers.
You can only have new visitors if your website appears on the first page of the search results of search engines such as Google, Yahoo, and Bing.
How to Increase Organic Traffic
If you wish to increase the number of organic traffic to your website, follow the tips below:
1. Optimize Your Content
Research the right search words, the keywords that your potential customers will input into the search box when they are looking for someone like you to provide the service they need. When optimizing your content, keep your potential customers in mind.
2. Blog Regularly
Blogging about topics and issues that relate to your services or products is one of the ways to increase organic traffic to your site. Provide useful information, offer problem-solving tips, and add value to people on your blog. You would be able to drive more organic traffic to your website.
3. Use Long-tail Keywords
When optimizing your content, ensure to use keywords that relate mostly to your services and website. You would look unique and rank easily on the search engine result pages (SERPs). When you use the right keywords, Google and other search engines will link such search terms to your website. As a result, your website would be their destination when users search for those keywords. Use tools like "Soovle" for identifying long-tail keywords for your niche!
Your organic traffic journey will be fruitful if you are consistent and specific about that one message you want to deliver every single time!
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